Savvy business owners know that they should do whatever they can to make their businesses stand out. One of the easiest ways you can do this is by making smart, stylish decisions about the aesthetics and design of your business.
No matter what kind of business you have, first impressions matter. What do your potential customers see when they walk by your establishment? You want to present a polished, attractive front that will grab their attention and establish your presence immediately. You want people to immediately know who you are and what you do– you want your visual cues to be enticing, attractive, and highly communicative.
One way to boost your business’s streetside visibility is to use a custom doormat. A custom doormat makes an impressive statement on its own with very little extra effort on your part. Here are just a few of the things that a custom doormat can do for your business.
Keep The Floors Clean
Think about all the dirt and debris out on the street. You don’t want that brought into your place of business, and a custom doormat is your first line of defense against this kind of dirt! Door mats are made from sturdy fibers that trap dirt and debris, getting them off of your customer’s shoes and keeping them outdoors where it belongs. Not only will you have to spend less time cleaning your floors, but your business will also look nicer during business hours.
Protect Customer Safety
You can reduce the risk of a customer slipping and falling with a custom door mat. The rough, grippy texture of a doormat will make it easier to get leverage while opening your door, and it will help dry customers’ shoes to prevent them from slipping inside. While this kind of safety concern is unlikely that it will be a conscious thought for your customers, they would certainly remember the place where they slipped and fell… and they would avoid that place in the future! Prevent this from happening by improving customer safety and preventing slips with a custom door mat.
Promote Your Business’s Branding
The appearance of your space plays a huge role in how your business is perceived. You only get one chance to make a first impression, and you want your business to look cohesive and attractive. If the first thing that your potential customers see is a doormat with your business’s name or logo, they will enter the space primed and ready to know what to expect about who you are.
Branding your business isn’t just about creating a color scheme and throwing your logo around; it’s about creating a unified visual identity that your customers will never forget. From the floors to the ceilings, your business’s brand should be unmistakable. A custom door mat is a simple element that goes a long way toward creating, maintaining, and reinforcing your brand identity.
At Rug Rats Fine Carpets and Rugs, we know door mats. We have been creating custom rugs, floor mats, and door mats for businesses for over three decades. If you’d like to see the benefits of a custom doormat for your business, contact us today. We’d love to work with you!